As a web designer & developer, I am often asked how much it costs to get a website. Every time I hear that question, I ask myself how much is this person losing out by not asking better questions? Questions like, what is my website really doing for me and how can a website generate more clients?
Those are questions I can answer with an audit of you existing website and a conversation about your business. However, that is not what this article is about. I will cover that in a separate article.
So many of these website price conversations mention programs like Wix. Why? Because they heightened their brand awareness and it’s marketed as cheap.
In all honestly, if you are not a professional web designer or developer, it is easy to believe that it may be an effective marketing platform. After all, over the past couple of years, Wix has increased it’s marketing campaigns and positioned itself as an easy to use, cost friendly marketing tool. While I can not disagree with it being easy to use, I do believe that it is not cost effective and eventually it will cost the business more than its worth.
Here are the reasons why:
Lack of SEO
Primary reason why Wix and other DIY website builders are not worth time or money would be their lack of being SEO-friendly.
SEO stands for search engine optimization and is one of the most important marketing aspects of your website. It is a system and methodology of getting more visitors to your website from search engines like Google and Bing. It includes on-page optimization and off-page optimization, both of which are critical in developing strong SEO.
Having control of all of you websites key SEO elements is a must have for any and all websites.
Wix websites are known for having bad SEO. Their system of drag and drop editing gives you little in the way of adding and modifying critical SEO elements. In addition, the drag and drop systems typically adds unnecessary code which hurts search engine rankings.
Data Migration is a Major Challenge with Wix
Your website, your data.
Maybe you’ll want to add features that aren’t supported by Wix. A growing business can quickly outgrow Wix. Then you’ll be tasked with finding a new platform and when you do, there will be issues with accessing and migrating your data.
Wix makes it easy to get started but ending that agreement can cause major heartache for your business when your data cannot be accessed or easily migrated.
Lack of Quality Control
In an article titled Learn to Find Flaws Most Web Designers & Developers Hope You Never Learn About I discuss quality control. Just know that the research I did below is something you can do on your own with any website.
With respect to Wix and other DIY website builders, quality control is lacking. In fact, on 4/27/20 I did an error validation audit on several Wix websites that were praised in their article titled “14 Wix Websites Examples that Will Knock Your Socks Off” through the international standard page validator offered by W3C and here is what I found.
Please note, the links on the errors will take you to the W3C validator tool which is publicly available. I added the word “template” to website names when it was clear that a template was the basis for their link.
- 14 Wix Websites Examples that Will Knock Your Socks Off – 228 errors
- Wedding Photography template – 10 errors
- Sonja van Duelman – 877 errors
- Animal Music – 275 errors
- Pizza Restaurant template – 10 errors
- Olive’secret – 81 errors
- Liam Rinat – 575 errors
- Personal Trainer template – 10 errors
- Monica Pack Pilates – 200 errors
While researching, I noticed that all the templates reviewed had 10 errors. The other websites appeared to have been designed by the businesses themselves, had real content and because of that, had significant increases in the errors found.
I’m not saying all websites should be completely error free and I am not knocking the design quality of the websites. What I am saying is that there is a lack of quality control. Ask yourself, who can fix it if you are doing it alone? If it happens that your agency or designer is using Wix, I recommend you run far far away.
To compound the problem, Wix does not allow its users the level of access needed to fix the code. This is when the old adage garbage in, garbage out applies.
As a side note, I noticed that the initial load times for the websites with real content was very slow.
I could have gone on and added numerous other reasons but I wanted to highlight the most important reasons why you shouldn’t use Wix or any other DIY website builder.
In a nut shell, Wix and other DIY website builders are cheap but if it has errors, presents challenges for growth and doesn’t do well in generating clients, it is probably going to cost your business more than it is worth.
If you would like your own profitable website, reach out and Paladin Media with help create a beautifully designed, purpose driven website.